About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Bell Direct Selects FlexTradeOMS for Smart Order Router Algo Strategies

Subscribe to our newsletter

Australian-based online broker Bell Direct has selected FlexTrade’s order management system (OMS) for smart order router algorithmic strategies for the Australian Stock Exchange and Chi-X Australia.

Lee Muco, chief operating officer at Bell, says the broker chose FlexTrade because its global, multi-asset and end-to-end OMS caters to the company’s existing workflow while also considering the new workflow requirements of the Australian markets. He adds: “One of our primary concerns was finding a firm that would be there for us as our trading requirements change and increase. FlexTrade’s platform is scalable, and its technical expertise and development capabilities in smart order routing and algo trading were key factors in our decision to move forward with the system deployment.”

As well as supporting compliance and scalability, FlexTradeOMS allows Bell to control the routing sequence it wants to target both dark and lit venues. Sandeep Subramani, pre-sales and technical adviser at FlexTrade, says: “Different routing configurations can be applied at any level, allowing different end-client execution requirements to be met.”

Subscribe to our newsletter

Related content

WEBINAR

Upcoming Webinar: Enhancing trader efficiency with interoperability – Innovative solutions for automated and streamlined trader desktop and workflows

17 September 2025 10:00am ET | 3:00pm London | 4:00pm CET Duration: 50 Minutes Traders today are expected to navigate increasingly complex markets using workflows that often lag behind the pace of change. Disconnected systems, manual processes, and fragmented user experiences create hidden inefficiencies that directly impact performance and risk management. Firms that can streamline...

BLOG

FCA Rings the Bell for PISCES – A New Market for Private Company Shares

The Financial Conduct Authority (FCA) has launched the Private Intermittent Securities and Capital Exchange System (PISCES). Announced as an innovative sandbox initiative, PISCES represents a significant evolution in the structure and accessibility of private company shares, through periodic trading events under a tailored regulatory environment. Designed as a five-year pilot, the initiative seeks to test...

EVENT

TradingTech Briefing New York

Our TradingTech Briefing in New York is aimed at senior-level decision makers in trading technology, electronic execution, trading architecture and offers a day packed with insight from practitioners and from innovative suppliers happy to share their experiences in dealing with the enterprise challenges facing our marketplace.

GUIDE

AI in Capital Markets: Practical Insight for a Transforming Industry – Free Handbook

AI is no longer on the horizon – it’s embedded in the infrastructure of modern capital markets. But separating real impact from inflated promises requires a grounded, practical understanding. The AI in Capital Markets Handbook 2025 provides exactly that. Designed for data-driven professionals across the trade life-cycle, compliance, infrastructure, and strategy, this handbook goes beyond...