Document management system vendor Thunderhead has released an updated version of its customer communications platform, Thunderhead Now. Version 5.0 of the solution features two new modules: Contribute Now for the updating of content by non-technical users; and Analyse Now, which includes a set of new analytical tools.
Glen Manchester, CEO of the vendor, explains that the new modules are designed to allow more users across an enterprise to update customer communications documents. “By enabling any business user, regardless of their role, to quickly and easily contribute new content, we are giving our clients the power to make each and every customer communication, regardless of the delivery channel, both highly personal and compliant,” he claims.
The first incarnation of Thunderhead Now was launched in 2003 and deployed standards-based technology, including XML, to allow users to create and maintain customer communications. The new version of the solution is aimed at allowing users to create and manage customer communications for either batch or real-time delivery via any channel, print or electronic, says the vendor.
To this end, Contribute Now is a web-based module that enables non-technical users from across the enterprise to develop new content and business rules for Thunderhead communications. This essentially means that staff from departments such as marketing, legal and compliance can contribute and update content in any communication without specialist skills or training, according to Thunderhead.
The Analyse Now module includes a set of analytical tools aimed at providing more insight into a firm’s customer communications. “Analyse Now provides critical information for our clients to maximise the impact of their customer communications as well as continuously improve the business processes that drive them,” says Manchester.