About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

RBC Wealth Management US Selects Broadridge Platform for Technology Transformation

Subscribe to our newsletter

RBC Wealth Management-U.S. has selected Broadridge Financial Solutions wealth management platform to power its growing US business. The selection is part of a multi-year technology transformation at the wealth management firm and is the latest in a series of investments in tools and services. The firm will also migrate to Broadridge’s next-generation asset servicing platform. Among the other tools already integrated are Salesforce and Addepar.

In the US, RBC Wealth Management operates as a division of RBC Capital Markets. It has $500 billion in total client assets with more than 2,000 financial advisors operating in 180 locations across 42 states.

“We’ve been on a multi-year journey to digitise our business and drive value not only for our clients, but for our advisors. The end goal is a modernised platform that is competitive in the market, innovative, flexible and scalable yet provides a best-in-class, simple and intuitive client experience,” says Michael Armstrong, CEO of RBC Wealth Management-U.S. “The Broadridge wealth management platform enhances the capabilities we’ve recently added with other Fintech solutions and will enable us to increase advisor productivity, enhance our client experience, and grow our business in the US with a scalable, cost-efficient service model.”

The Broadridge platform uses an open architecture and is powered by APIs and microservices that facilitate connectivity to a client’s proprietary and third-party applications. It includes a modernised advisor desktop and customisable tool set. Key advisory features include performance reporting, managed accounts support and sleeve accounting, multi-market order management and trade routing, and full back-office functionality that handles multi-currency, global clearance and settlement, asset servicing, and integrated workflow across the enterprise to accelerate client onboarding and other functions.

Subscribe to our newsletter

Related content

WEBINAR

Recorded Webinar: Strategies and solutions for unlocking value from unstructured data

Unstructured data accounts for a growing proportion of the information that capital markets participants are using in their day-to-day operations. Technology – especially generative artificial intelligence (GenAI) – is enabling organisations to prise crucial insights from sources – such as social media posts, news articles and sustainability and company reports – that were all but...

BLOG

SmartStream Chief Jaffer Sees Rapid Change in Year at Helm

Just over a year into his tenure as chief executive of financial data automation provider SmartStream, Akber Jaffer finds himself surveying a data industry that’s changed enormously over his short time at the UK-based company. Chat GPT was a year old when he took on his new role and the artificial intelligence (AI) technology’s revolutionary...

EVENT

AI in Capital Markets Summit New York

The AI in Capital Markets Summit will explore current and emerging trends in AI, the potential of Generative AI and LLMs and how AI can be applied for efficiencies and business value across a number of use cases, in the front and back office of financial institutions. The agenda will explore the risks and challenges of adopting AI and the foundational technologies and data management capabilities that underpin successful deployment.

GUIDE

AI in Capital Markets: Practical Insight for a Transforming Industry – Free Handbook

AI is no longer on the horizon – it’s embedded in the infrastructure of modern capital markets. But separating real impact from inflated promises requires a grounded, practical understanding. The AI in Capital Markets Handbook 2025 provides exactly that. Designed for data-driven professionals across the trade life-cycle, compliance, infrastructure, and strategy, this handbook goes beyond...