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Nasdaq OMX Preps UltraFeed – for Equities, Options and Futures

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NYSE Euronext has SuperFeed, so it’s perhaps no surprise that rival Nasdaq OMX is planning next year to release UltraFeed – a consolidated feed of North American equities, options and futures trade and quote data. And it’s enlisted Quodd Financial Information Services as its first customer and redistributor.

UltraFeed will be a normalised data feed that’s also customisable – with content selectable by source, by data type (e.g. trades or quotes) and by delivery delay. And when it goes live in 2Q 2012, it will be delivered from Nasdaq OMX’s Carteret, NJ data centre.

According to an exchange spokesperson, UltraFeed is being targeted at “Retail and institutional clients and high frequency traders, anyone who has a need for equity, options, futures and index data feeds,” and while latency figures aren’t yet known, one would expect latency-sensitive HFT types to continue to take direct feeds, such as TotalView.

Quodd Financial has signed on as the first customer and redistributor of UltraFeed, with a view to delivering it to its 550 clients. It’s Equity+ MarketMonitor service delivers data to web browsers and other end-user devices, primarily serving wealth managers.

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