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Entity Data Management: Strategic Options and Approaches, London Seminar 13th April

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By Dennis Slattery, CEO at EDMworks

How do some teams keep winning? Every week, we see winners and losers in a variety of team sports. A tiny number of teams consistently outperform the rest. They lose occasionally, but on average they come out on top over a sequence of fixtures. Barcelona has dominated elite football for a generation. Newcomers can disrupt the status quo as David Brailsford did with Team Sky, which was formed in 2010 and went on to win the Tour de France, the most gruelling cycling race in the world, three out of the last four times.

These teams have the desire to win, together with the range and depth of capabilities needed to do so. They acquire the best raw talent. They have research and rigorous training programmes to continuously develop that talent and extend the range of strategies and tactics available to them. Crucially they have managers who understand the intricacies of their sport and have the right strategies and tactics for deploying their talent to achieve the win.

So what does this have to do with entity data? It’s simple. It’s about innovation. Uber is an innovation that was made possible because of the availability of several core underlying datasets, such as geographic mapping and location services, integrated with a really smart user interface and very clever marketing. But without the data it was a non-starter. If Uber location data was poor, then journeys would end badly and Uber would be out of business. But the data is good and Uber is flying (figuratively).

Every significant customer or client facing banking innovation needs good clean entity data. So we need to develop a full range of capabilities around entity data so we can get on with innovations that are meaningful to the customer base. Without the data, the technology is useless.

We have organised an open seminar and networking event covering entity data management in London on the 13th April. It’s free, with drinks and refreshments provided by Sapient Global Markets. Come along, listen to the experts and express your own opinion.

You can find out more and register by clicking the following link: http://goo.gl/0JdydR.

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