About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Briefs

Saifr Extends AI-Powered Marcomms Content Compliance Solution

Subscribe to our newsletter

Saifr has extended the functionality of its suite of marketing compliance capabilities to detect comparison, ranking, and rating claims; performance claims made about investment options; testimonials; and references to tax-free or tax-exempt income. Additionally, expanded AI models for marketing optimisation can determine grade-level readability. 

These features join Saifr’s existing compliance suite, which flags promissory, misleading, exaggerated, unwarranted, or ‘unfair and balanced’ text; detects non-compliant images; explains the risk of flagged content; suggests more compliant alternate phrasing; and recommends disclosures.  

Saifr offers multiple ways to access its AI: SaifrReview (a collaborative enterprise workflow solution), SaifrScan (software add-ins, such as Microsoft Word ), and APIs. 

“These offerings are designed to help financial institutions more easily comply with regulations including FINRA 2210, SEC 482, SEC Modernized Marketing Rule, and similar rules, and effectively market to their target audiences,” said Vall Herard, CEO of Saifr. “With the help of AI, Saifr enables compliance and marketing teams to more accurately mitigate risk while developing marketing-optimized, compliant content up to 10x faster.” 

A-Team Group recently featured Saifr following an interview with CEO Herrard. The interview revealed how Saifr’s AI-powered solutions have evolved since the company started in 2020 and offered a glimpse of what might be coming.  

Saifr is a multiple A-Team Group Awards winner and can claim: 

  • Most Innovative AI in Regulatory Compliance Initiatives. A-Team Group Innovation Awards 2024 
  • Best AI Solution for Regulatory Compliance. A-Team Group RegTech Insight Awards USA 2023.  
Subscribe to our newsletter

Related content

WEBINAR

Upcoming Webinar: Practical considerations for regulatory change management

Date: 18 September 2024 Time: 10:00am ET / 3:00pm London / 4:00pm CET Duration: 50 minutes Regulatory change management has become a norm across financial markets but a challenge for financial institutions that must monitor, manage and adapt to ensure compliance with both minor and major adjustments to obligations. This year is particularly troublesome, with...

BLOG

Duco Offers Transaction Reporting Eligibility Validator for EMIR

Duco, a provider of Software-as-a-Service (SaaS) AI-powered data automation, has released a transaction reporting eligibility validator that provides an independent validation of internal eligibility rules by using field-by-field comparison of individual financial services firms’ rules versus existing ESMA eligibility requirements. The solution highlights under and overreporting using Duco’s reconciliation and exception management capabilities, and regulatory...

EVENT

RegTech Summit New York

Now in its 8th year, the RegTech Summit in New York will bring together the regtech ecosystem to explore how the North American capital markets financial industry can leverage technology to drive innovation, cut costs and support regulatory change.

GUIDE

Corporate Actions USA 2010

The US corporate actions market has long been characterised as paper-based and manually intensive, but it seems that much progress is being made of late to tackle the lack of automation due to the introduction of four little letters: XBRL. According to a survey by the American Institute of Certified Public Accountants (AICPA) and standards...