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Saifr Extends AI-Powered Marcomms Content Compliance Solution

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Saifr has extended the functionality of its suite of marketing compliance capabilities to detect comparison, ranking, and rating claims; performance claims made about investment options; testimonials; and references to tax-free or tax-exempt income. Additionally, expanded AI models for marketing optimisation can determine grade-level readability. 

These features join Saifr’s existing compliance suite, which flags promissory, misleading, exaggerated, unwarranted, or ‘unfair and balanced’ text; detects non-compliant images; explains the risk of flagged content; suggests more compliant alternate phrasing; and recommends disclosures.  

Saifr offers multiple ways to access its AI: SaifrReview (a collaborative enterprise workflow solution), SaifrScan (software add-ins, such as Microsoft Word ), and APIs. 

“These offerings are designed to help financial institutions more easily comply with regulations including FINRA 2210, SEC 482, SEC Modernized Marketing Rule, and similar rules, and effectively market to their target audiences,” said Vall Herard, CEO of Saifr. “With the help of AI, Saifr enables compliance and marketing teams to more accurately mitigate risk while developing marketing-optimized, compliant content up to 10x faster.” 

A-Team Group recently featured Saifr following an interview with CEO Herrard. The interview revealed how Saifr’s AI-powered solutions have evolved since the company started in 2020 and offered a glimpse of what might be coming.  

Saifr is a multiple A-Team Group Awards winner and can claim: 

  • Most Innovative AI in Regulatory Compliance Initiatives. A-Team Group Innovation Awards 2024 
  • Best AI Solution for Regulatory Compliance. A-Team Group RegTech Insight Awards USA 2023.  
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