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BNY Mellon Asset Servicing appoints Sue Baines as Head of Sales for EMEA

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BNY Mellon Asset Servicing has announced the appointment of Sue Baines as head of sales for Europe, Middle East & Africa (EMEA).

Baines will have responsibility for asset servicing sales and marketing across the EMEA region. She will be based in London, reporting to Frank Froud, head of EMEA for the Asset Servicing business.

Baines was formerly senior vice president, head of GFS sales, EMEA at Northern Trust and before that deputy head of sales at Clearstream in Luxembourg. She also worked for over a decade at Barclays, specialising in securities at Barclays Global Securities Services and subsequently as head of customer relations at Barclays Insurance.

The founder chairperson of the International Capital Market Services Association, Baines is an Associate of the Chartered Institute of Bankers and a member of the UK Society of Investment Professionals.

Baines said: “BNY Mellon Asset Servicing is widely recognised as offering an extremely impressive range of solutions and great market coverage across both the EMEA region and globally. It is a very exciting prospect to be joining the business at this key stage in its ongoing development and expansion.”

Froud said: “Sue has a great breadth of knowledge and experience when it comes to partnering with clients across all our key European markets. That expertise will be invaluable as we continue to build new relationships with financial institutions and pension funds across the region.

“The EMEA region is very much the engine that will drive our strategic global growth plans in the coming years. We are strongly positioned to assist clients to grow their businesses in what remains a challenging business environment via scaleable and innovative solutions and a highly consultative approach to investment servicing.”

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