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Snowflake Reaches Agreement to Acquire TruEra AI Observability Platform

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Snowflake has reached a definitive agreement to acquire Redwood City, California-based TruEra and its AI observability platform. The acquisition is expected to bring large language model (LLM) and machine learning (ML) observability to the company’s AI data cloud, helping users demonstrate that AI is both trustworthy and high performing.

Snowflake has been investing in GenAI and end-to-end ML capabilities to help customers build and deploy high-impact AI use cases that maximise the value of their data. In particular, the company has invested in Snowflake Cortex AI, a fully managed generative AI service, and Snowflake ML, a set of capabilities for training, deploying and running predictive models.

The company’s agreement to acquire TruEra and its AI observability platform, which provides capabilities to evaluate and monitor LLM apps and ML models in production, will provide deeper functionality that will help organisations drive AI quality and trustworthiness by evaluating, monitoring and debugging models and apps across the full lifecycle, in both development and production.

TruEra’s technology evaluates the quality of inputs, outputs and intermediate results of LLM apps. This expedites experiment evaluation for a wide variety of use cases, including question answering, summarisation, retrieval-augmented generation-based applications, and agent-based applications. It also provides detailed, actionable insights to improve ML model performance and accuracy by revealing anomalies in model metrics and providing specific root cause analysis for rapid debugging.

TruEra AI observability also helps identify LLM and AI risks such as hallucination, bias, or toxicity, so that issues can be addressed quickly, and organisations can demonstrate compliance with AI regulations.

Snowflake states: “TruEra’s capabilities complement the AI and ML data governance functionalities we already provide in the AI Data Cloud. Snowflake provides deeply integrated capabilities to ensure the accuracy and trustworthiness of data used to supplement and train models. The observability technologies developed by TruEra will complement and round out that story for AI.”

TruEra’s co-founders – CEO Will Uppington, president and chief scientist Anupam Datta, and chief technology officer Shayak Sen – will join Snowflake along other TruEra engineers and executives.

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