About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Snowflake Reaches Agreement to Acquire TruEra AI Observability Platform

Subscribe to our newsletter

Snowflake has reached a definitive agreement to acquire Redwood City, California-based TruEra and its AI observability platform. The acquisition is expected to bring large language model (LLM) and machine learning (ML) observability to the company’s AI data cloud, helping users demonstrate that AI is both trustworthy and high performing.

Snowflake has been investing in GenAI and end-to-end ML capabilities to help customers build and deploy high-impact AI use cases that maximise the value of their data. In particular, the company has invested in Snowflake Cortex AI, a fully managed generative AI service, and Snowflake ML, a set of capabilities for training, deploying and running predictive models.

The company’s agreement to acquire TruEra and its AI observability platform, which provides capabilities to evaluate and monitor LLM apps and ML models in production, will provide deeper functionality that will help organisations drive AI quality and trustworthiness by evaluating, monitoring and debugging models and apps across the full lifecycle, in both development and production.

TruEra’s technology evaluates the quality of inputs, outputs and intermediate results of LLM apps. This expedites experiment evaluation for a wide variety of use cases, including question answering, summarisation, retrieval-augmented generation-based applications, and agent-based applications. It also provides detailed, actionable insights to improve ML model performance and accuracy by revealing anomalies in model metrics and providing specific root cause analysis for rapid debugging.

TruEra AI observability also helps identify LLM and AI risks such as hallucination, bias, or toxicity, so that issues can be addressed quickly, and organisations can demonstrate compliance with AI regulations.

Snowflake states: “TruEra’s capabilities complement the AI and ML data governance functionalities we already provide in the AI Data Cloud. Snowflake provides deeply integrated capabilities to ensure the accuracy and trustworthiness of data used to supplement and train models. The observability technologies developed by TruEra will complement and round out that story for AI.”

TruEra’s co-founders – CEO Will Uppington, president and chief scientist Anupam Datta, and chief technology officer Shayak Sen – will join Snowflake along other TruEra engineers and executives.

Subscribe to our newsletter

Related content

WEBINAR

Recorded Webinar: End-to-End Lineage for Financial Services: The Missing Link for Both Compliance and AI Readiness

The importance of complete robust end-to-end data lineage in financial services and capital markets cannot be overstated. Without the ability to trace and verify data across its lifecycle, many critical workflows – from trade reconciliation to risk management – cannot be executed effectively. At the top of the list is regulatory compliance. Regulators demand a...

BLOG

Being Prepared for Tomorrow Requires an Advanced Data Architecture Today

By Don Huff, Global Head of Client Services and Operations, Bloomberg and Maureen Gallagher, Head of Enterprise Reference Data, Bloomberg. Data has quickly become the hottest commodity in the financial sector: trading and investment teams are laser-focused on accessing the best, newest data to get an edge on the competition. While this arms race for...

EVENT

Data Management Summit London

Now in its 16th year, the Data Management Summit (DMS) in London brings together the European capital markets enterprise data management community, to explore how data strategy is evolving to drive business outcomes and speed to market in changing times.

GUIDE

Regulatory Data Handbook 2025 – Thirteenth Edition

Welcome to the thirteenth edition of A-Team Group’s Regulatory Data Handbook, a unique and practical guide to capital markets regulation, regulatory change, and the data and data management requirements of compliance across Europe, the UK, US and Asia-Pacific. This year’s edition lands at a moment of accelerating regulatory divergence and intensifying data focused supervision. Inside,...