About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Similarweb Digital Intelligence Gives Funds Insight into Company Performance and Market Trends

Subscribe to our newsletter

Similarweb, a Tel Aviv, Israel headquartered provider of digital intelligence for hedge funds and investment banks is building its brand in Europe on the back of success in the US where its alternative dataset is used by hundreds of fund managers including most of the big names, and investment banks including JP Morgan and Citi to gain visibility into companies’ digital performance and market trends.

The company was founded in 2013 to estimate traffic to websites across the world. The resulting data was widely available with early subscribers including corporate companies aiming to improve marketing. In 2017, Ed Lavery a Similarweb customer and now director of investor intelligence at the company, suggested a move into financial services. Using the same data as corporates, investment firms can assess and understand the performance and potential of private and public companies.

Lavery provides an example of hedge funds using the company’s software-as-a-service (SaaS) platform to access data that will help them work out whether companies will meet or miss revenue estimates.

“Investors get a 360 online view of companies. The information is more granular than company reports, and can give investors more confidence in their investment decisions. We don’t offer any views on the data, it is up to customers to find their own alpha,” he says, adding: “Our platform is intuitive to use and people making decisions don’t need to have technical skills.”

Investment banks are using Similarweb datasets to provide client services. Citi, for example, used Similarweb data to generate a report on the automotive industry. Equity research teams at other investment banks are also using the data in an effort to differentiate against other sell-side firms by using more accurate data to validate their propositions.

The company’s datasets are also gaining interest among quant funds and mutual funds.

The data used by Similarweb to provide digital intelligence comes from several sources. These include a million websites that use Google Analytics to provide data, anonymous traffic data collected from Similarweb products installed on devices worldwide, publicly available data such as census data, and data partners such as ISPs that offer data that has already been analysed.

The data is then aggregated, normalised, combined with measurement data, and run through Similarweb’s proprietary algorithms to provide estimated data with a time lag of about 48 hours that can be used by investors as insight into companies and markets.

Similarweb went public in May 2021, has around 1,100 employees, a global network of offices and resellers, a strong US market presence and plans to build its brand in Europe as well as broader capital markets. While the company also offers solutions for digital research, marketing, sales and shopper intelligence, Lavery says: “Capital markets are the fastest growing part of the business in terms of revenue. They include big and sticky customers with high growth sales potential.”

Subscribe to our newsletter

Related content


Recorded Webinar: ESG data sourcing and management to meet your ESG strategy, objectives and timeline

ESG data plays a key role in research, fund product development, fund selection, asset selection, performance tracking, and client and regulatory reporting, yet it is not always easy to source and manage in a complete, transparent and timely manner. This webinar will review the state-of-play on ESG data, consider the challenges of sourcing and managing...


Snowflake Acquisition of Samooha Enhances Secure Data Collaboration

Snowflake is enhancing its ability to offer secure data collaboration backed by governance, privacy and data security following its recent acquisition of data clean room specialist Samooha. Built exclusively on Snowflake, Samooha offers both technical and business users product environments with industry specific workflows, as well as an intuitive product experience and interface that make...


TradingTech Briefing New York

Our TradingTech Briefing in New York is aimed at senior-level decision makers in trading technology, electronic execution, trading architecture and offers a day packed with insight from practitioners and from innovative suppliers happy to share their experiences in dealing with the enterprise challenges facing our marketplace.


Risk & Compliance

The current financial climate has meant that risk management and compliance requirements are never far from the minds of the boards of financial institutions. In order to meet the slew of regulations on the horizon, firms are being compelled to invest in their systems in order to cope with the new requirements. Data management is...