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Informatica Accelerates Data Integration and Replication in Snowflake Ecosystem

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Informatica has added three product capabilities to bring greater simplicity, speed, and performance to data integration and replication for customers in the Snowflake ecosystem.

The products include Informatica Superpipe for Snowflake that delivers up to 3.5x faster ingestion and replication into Snowflake. Superpipe uses capabilities of Snowflake’s Snowpipe streaming and Informatica’s cloud data integration platform and engineering to enable rapid access to enterprise data for end users within the Snowflake Data Cloud.

A second addition that is currently in public preview is Enterprise Data Integrator (EDI), a Snowflake native app that provides a frictionless experience for joint customers to leverage the depth of Informatica’s Intelligent Data Management Cloud (IDMC) platform directly from Snowflake’s single, integrated platform and Snowflake Marketplace.

Finally, Apache Iceberg on Snowflake enables customers to load, prepare, and store their largest analytics datasets in native and external Iceberg tables on Snowflake using no-code data pipelines.

“Customers want to move their data quickly and easily into Snowflake to power trusted insights. Informatica enables organisations to do that by accelerating their time to value using our combined capabilities,” says Pratik Parekh, senior vice president, product development at Informatica. “We’re introducing fast and seamless replication capabilities and making them more accessible than ever, allowing customers to leverage mission-critical data within the Snowflake ecosystem for better business outcomes.”

As well as partnering Snowflake, Informatica works with other cloud partners including AWS, Azure, Google Cloud and Oracle to accelerate cloud modernisation initiatives.

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