About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Fiserv Rebrands, Streamlines Management and Launches Global Ad Campaign

Subscribe to our newsletter

Following its acquisition of CheckFree at the end of 2007, Fiserv has finally decided to rebrand the business under its own moniker. The vendor claims this rebranding exercise and global advertising campaign represents its new consolidated approach to the financial technology market.

The management team and organisational structure have also been streamlined (and we all know what that means) down to two primary operating divisions led by Steve Olsen, former CheckFree chief operating officer and now Fiserv co-group president, and Tom Warsop, the other co-group president. The vendor hopes that this structure will allow it to integrate the client relationship management and product development efforts across its business lines, with the associated cost benefits included.

The move to rebrand and hopefully focus more effort into marketing its capital markets solutions cannot come soon enough, given the slow year that CheckFree has experienced on the reference data solution front. Customer wins for its corporate actions solution eVent have been lacking over the last 12 months at the very least.

Pete Kight, Fiserv vice chairman and founder of CheckFree, remains positive about the future and promises a focus on “data analytics” from the vendor’s now integrated portfolio of payments, processing services, risk and compliance, customer and channel management, and business intelligence and optimisation offerings. What impact this new approach will have on individual product lines, however, is yet to be established.

Subscribe to our newsletter

Related content

WEBINAR

Recorded Webinar: The challenges and potential of data marketplaces

Data is the lifeblood of capital markets. It is also a valuable commodity providing financial institutions with additional insight when gathered in an internal data marketplace, or packaged and sold externally to other institutions. While the theory is sound, the practice of setting up a data marketplace can be challenging. Internally, vast amounts of data...

BLOG

S&P Global Market Intelligence Adds ChartIQ to Capital IQ Pro Platform

S&P Global Market Intelligence has acquired ChartIQ, a provider of data visualisation and charting, to enhance its S&P Capital IQ Pro platform, digital investment solutions provider Markit Digital, and other workflow solutions. Prior to the S&P Global Market Intelligence acquisition, ChartIQ was part of Cosaic, a workflow solution provider offering data visualisation and desktop technology...

EVENT

RegTech Summit APAC

Now in its 2nd year, the RegTech Summit APAC will bring together the regtech ecosystem to explore how capital markets in the APAC region can leverage technology to drive innovation, cut costs and support regulatory change. With more opportunities than ever before for RegTech to add value, now is the time to invest for the future. Join us to hear from leading RegTech practitioners and innovators who will share insights into how they are tackling the challenges of adopting and implementing regtech and how to advance your RegTech strategy.

GUIDE

Regulatory Data Handbook 2022/2023 – Tenth Edition

Welcome to the tenth edition of A-Team Group’s Regulatory Data Handbook, a publication that has tracked new regulations, amendments, implementation and data management requirements as regulatory change has impacted global capital markets participants over the past 10 years. This edition of the handbook includes new regulations and highlights some of the major regulatory interventions challenging...