About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Fiserv Rebrands, Streamlines Management and Launches Global Ad Campaign

Subscribe to our newsletter

Following its acquisition of CheckFree at the end of 2007, Fiserv has finally decided to rebrand the business under its own moniker. The vendor claims this rebranding exercise and global advertising campaign represents its new consolidated approach to the financial technology market.

The management team and organisational structure have also been streamlined (and we all know what that means) down to two primary operating divisions led by Steve Olsen, former CheckFree chief operating officer and now Fiserv co-group president, and Tom Warsop, the other co-group president. The vendor hopes that this structure will allow it to integrate the client relationship management and product development efforts across its business lines, with the associated cost benefits included.

The move to rebrand and hopefully focus more effort into marketing its capital markets solutions cannot come soon enough, given the slow year that CheckFree has experienced on the reference data solution front. Customer wins for its corporate actions solution eVent have been lacking over the last 12 months at the very least.

Pete Kight, Fiserv vice chairman and founder of CheckFree, remains positive about the future and promises a focus on “data analytics” from the vendor’s now integrated portfolio of payments, processing services, risk and compliance, customer and channel management, and business intelligence and optimisation offerings. What impact this new approach will have on individual product lines, however, is yet to be established.

Subscribe to our newsletter

Related content

WEBINAR

Upcoming Webinar: ESG data sourcing and management to meet your ESG strategy, objectives and timeline

Date: 11 June 2024 Time: 10:00am ET / 3:00pm London / 4:00pm CET Duration: 50 minutes ESG data plays a key role in research, fund product development, fund selection, asset selection, performance tracking, and client and regulatory reporting, yet it is not always easy to source and manage in a complete, transparent and timely manner....

BLOG

A-Team Group Announces Winners of Data Management Insight Awards – USA 2023

A-Team Group has announced the winners of its Data Management Insight Awards – USA 2023. The awards recognise both established solution vendors and innovative newcomers providing leading data management solutions, services and consultancy to capital markets participants across the USA. The awards were presented by Andrew Delaney, president and chief content officer at A-Team Group,...

EVENT

Data Management Summit New York City

Now in its 14th year the Data Management Summit NYC brings together the North American data management community to explore how data strategy is evolving to drive business outcomes and speed to market in changing times.

GUIDE

Regulatory Data Handbook 2023 – Eleventh Edition

Welcome to the eleventh edition of A-Team Group’s Regulatory Data Handbook, a popular publication that covers new regulations in capital markets, tracks regulatory change, and provides advice on the data, data management and implementation requirements of more than 30 regulations across UK, European, US and Asia-Pacific capital markets. This edition of the handbook includes new...