About a-team Marketing Services
The knowledge platform for the financial technology industry
The knowledge platform for the financial technology industry

A-Team Insight Blogs

Broadway Technology and Bloomberg: A Promising Collaboration

Subscribe to our newsletter

Last month, Bloomberg entered into an agreement to acquire Broadway Technology, LLC, a provider of high-performance fixed income trading and workflow solutions.

In this exclusive interview for TradingTech Insight, Broadway Technology’s CEO, Michael Chin, discusses the background behind the deal, the synergy between the two companies, and what this partnership means for the future of Broadway and its clients.

The road to acquisition

The journey leading up to the proposed acquisition started with what Chin refers to as ‘Broadway 2.0’, which was launched in January 2021 after the company divested from its previous owner ION. Chin joined soon after as CEO and immediately focused on setting goals and objectives to meet the company’s technology and business plans.

“When we split from ION, we essentially broke the company in half, and I took on the task of immediately finding more talent in the market. In the first year, we grew headcount by over 25%,” says Chin. “We built our business with the core belief of enabling change through continuous innovation and a commitment to listening to our customers and creatively solving their hardest problems. We also focused on building partnerships, innovating in the right space, and adding new customer functionality.”

Why Bloomberg?

Chin discusses the strategic decision behind the company’s potential acquisition and shares his enthusiasm for the joint Broadway/Bloomberg proposition, citing the numerous benefits it could bring in terms of scale, innovation, customer reach, and overall business growth.

“I always had the goal in mind to scale the company in ways that would allow us to further innovate and grow our product set,” he says. “Clearly, Bloomberg would allow us to scale in ways we couldn’t do on our own. We see this potential combination as an enormous opportunity to offer a wider breadth of solutions to meet the needs of a more diverse customer base. We believe that completing this transaction would lead to growth for everyone involved and expand offerings for existing and future customers. And news of the acquisition has received an overwhelmingly positive response from customers,” he adds.

Product & company synergy

From a product perspective, Chin suggests that Broadway’s low latency and highly customisable solutions, supporting fixed income rates markets, are highly complementary to Bloomberg’s credit EMS. “The combination would allow both companies to accelerate product innovation and enable a combined Bloomberg and Broadway offering of a truly competitive, industry-leading cross-asset EMS solution,” he says.

At this point, there are no plans to change how Broadway supports, services, and delivers products to its clients, says Chin. “Until closing, Broadway and Bloomberg will continue to operate as distinct and independent companies. We are still and always will be committed to preserving the customisability, interoperability, and the low latency nature of the Broadway product. Those are our unique differentiators, and we’re sticking to them. Our platform technology, the TOC, is foundational to our entire trading stack. Post-acquisition, we expect future developments would provide our clients with more options for customising their deployments of Broadway’s solution to create even greater efficiencies.”

A promising future

Chin is confident that the future looks promising. He predicts that Bloomberg will offer a platform to continue Broadway’s current success at an even greater scale.

“I believe that fixed income markets are going through a step change in electronification across a broader set of assets, with a growing need to incorporate automation, and an ever-higher demand for low latency trading,” he says. “And this acquisition would give us the scale needed to reach a broader customer base and accelerate our product roadmap.”

He concludes: “This really is a match made in heaven on so many different levels. We see Bloomberg as a great company and brand. They see the same thing in Broadway, with product innovation and the commitment to delivering the highest level of service to our customers being key. The cultures are synergistic, as both companies value transparency, collaboration, fairness, and being employee-first. I’m really committed to making sure that every single one of Broadway’s employees finds an amazing home at Bloomberg.”

The acquisition certainly does seem to present an exciting opportunity for both companies. With aligned company cultures, complementary product offerings, and a shared commitment to innovation, the combined entity is poised to make a significant impact on the fixed income trading technology landscape.

Subscribe to our newsletter

Related content

WEBINAR

Recorded Webinar: Trade the Middle East & North Africa: Connectivity, Data Systems & Processes

In Partnership With As key states across the region seek alternatives to the fossil fuel industries that have driven their economies for decades, pioneering financial centres are emerging in Egypt, United Arab Emirates (UAE), Saudi Arabia and beyond. Exchanges and market intermediaries trading in these centres are adopting cutting-edge technologies to cater to the growing...

BLOG

Inside AWS’s Strategy for Cloud Innovation in Financial Markets

Exclusive Q&A with John Kain, Head of Market Development for Financial Services at Amazon Web Services (AWS). Cloud technology continues to play an increasingly pivotal role in shaping the future of trading infrastructure. With its promise of scalability, resilience, security, and innovation, cloud technology is transforming workflows across the industry. However, the unique demands of...

EVENT

AI in Capital Markets Summit New York

The AI in Capital Markets Summit will explore current and emerging trends in AI, the potential of Generative AI and LLMs and how AI can be applied for efficiencies and business value across a number of use cases, in the front and back office of financial institutions. The agenda will explore the risks and challenges of adopting AI and the foundational technologies and data management capabilities that underpin successful deployment.

GUIDE

AI in Capital Markets: Practical Insight for a Transforming Industry – Free Handbook

AI is no longer on the horizon – it’s embedded in the infrastructure of modern capital markets. But separating real impact from inflated promises requires a grounded, practical understanding. The AI in Capital Markets Handbook 2025 provides exactly that. Designed for data-driven professionals across the trade life-cycle, compliance, infrastructure, and strategy, this handbook goes beyond...