Earlier this week, EDM vendor Asset Control announced that it had brought on board ex-Microsoft exec Brooks Gibbins to take on responsibility for its product management, corporate strategy and business development across all of its solutions. Phil Lynch, CEO and president at the vendor, explains that the appointment of Gibbins fits into Asset Control’s aim to approach the market with a cohesive strategy across all of its product lines and to accurately target the right solutions at the right customer segments.
“We have multiple ways to tailor the packaging of our solutions for the relevant client segments, so anyone working in the product and business development function needs to be able to look at our products in a holistic fashion,” says Lynch, who has been gradually repositioning the vendor’s strategic focus since his appointment to the role back in 2007.
Gibbins’ experiences at Microsoft and, prior to that, FAST (which was later acquired by the technology giant) have given him a grounding in enterprise-wide technology platform implementations, as well as the ability to work across a range of solutions. He was with FAST and then Microsoft for a combined total of just over four years as managing director for Capital Markets, Banking and Insurance.
Lynch also points to Gibbins’ experience at Multex.com, where he was senior vice president from 1997 until 2004, as another important string to his bow due to his experiences with web technology at the financial information vendor.
In terms of his personal USPs (so to speak), Lynch describes Gibbins as a very strategic and analytical exec, with the right degree of credibility in the marketplace. He may not have direct data management experience, but that is the point: hiring outside of the industry and bringing new recruits on board that have relevant and potentially beneficial experience from other sectors or functions is part of the current Asset Control hiring policy.
In his new role at Asset Control, Gibbins will initially be tasked with business development around its compliance focused solution AC Invest, which was launched back in 2009. Lynch indicates that the priority will be making clear to customers the solution’s benefits in the current regulatory environment and the ability to deliver content in a variety of ways, including on a distributed basis.
As for future hires, there are likely to be more on the cards, so watch this space…