Reference data management solution vendor has added yet another European country to its list of offices with the opening of a new subsidiary in France. The new office will be headed by Vincent Goubert, who will cover the areas of sales, account management and project management, but customer support and implementation services will be handled by the vendor’s recently opened regional office in Luxembourg.
The opening of the French subsidiary follows the establishment of the Benelux office at the end of September and the opening of the Swiss office in October. Much like these other new regional hubs, the French effort is aimed at getting closer to prospective customers in the market and providing an enhanced local service.
“The new regional office is a decisive step in our global growth strategy,” explains Josef Sommeregger, vice president of business development and sales. “This expansion will help us to strengthen our position in the French market and to even better serve our clients.”
“The subsidiary in France enables us achieve even greater proximity to our clients,” adds Martin Buchberger, head of marketing and sales. “With the decision for Paris, we also want to show the commitment to our customer base in the region, being able to offer even faster and more effective project related services.“
The vendor has recently announced its first client in the Luxembourg market with partner CetrelSecurities and, according to Sommeregger, the vendors will also be targeting the French market with their joint solution. Aim Software was keen to improve its buy side offering and hence decided to team up with CetrelSecurities, a subsidiary of the Luxembourg-based Cetrel, earlier this year. The partnership has allowed the two to launch a solution based on Cetrel’s application service provider (ASP) expertise and Aim’s pricing and reference data solutions.
The French market will likely see the roll out of the campaign for the joint Cetrel offering next year. Sommeregger explains that the focus of this will likely be on highlighting the benefits of reducing mid-size asset management firms’ time to market for new products and their costs around reference data.
