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WisdomTree Rebrands Digital Assets Business

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Asset manager WisdomTree has rebranded its digital assets business – formed in 2021 – to WisdomTree Onchain. It encompasses the WisdomTree Connect, WisdomTree Prime, Onchain Transfer Agency and Onchain Markets activities, as well as collaboration with MoonPay and minority investments in businesses, such as Fnality and a financial-institution-led global stablecoin project. The business continues to be led by Will Peck.

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