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Broadridge Survey Finds Custodians Leading Rapid Tokenisation Adoption

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Tokenisation of assets is shifting rapidly from theory to practice, according to a new whitepaper from Broadridge Financial Solutions. The report, “Next-gen markets: The rise and reality of tokenization,” is based on a survey of 300 financial institutions in North America and Europe. It reveals that custodians are leading this adoption, with 63% already offering tokenised assets and an additional 30% preparing to do so within two years.

Adoption rates vary across other sectors. While only 15% of asset managers currently offer tokenised products, 41% plan to launch them soon. Wealth managers remain the most cautious, with only 10% offering them and 33% planning adoption within the next two years, citing operational complexity as a primary driver for the slower uptake.

The survey found regulatory uncertainty to be the biggest challenge to wider adoption, cited by 73% of all institutions. Other barriers include security concerns, infrastructure gaps, and a lack of common standards. Broadridge, which reported $339 billion in average daily volumes on its Distributed Ledger Repo (DLR) platform in September, noted that the benefit gap between early adopters and non-adopters is widening.

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